PickleballCentral.com
As the sole copywriter at Pickleballcentral.com he was tasked with creating unique, conversational, and informative copy for an extensive library of pickleball paddles, balls, clothing, and accessories. Across these pages, he tested and executed multiple PDP formats while navigating brand requests, SEO prioritization, and keeping up with ever-changing company goals and processes. Within this work flow, he also produced unique copy for standalone brands.
adidas adizero Ubersonic 4.1 Pickleball Shoe
Stability – Improved lace guidance and impressive stability add confidence to every cut.
Upper – Primeknit upper locks in a sock-like fit while wicking moisture and breathing with ease.Midsole – Low profile Lightstrike midsole offers responsive cushioning in a light weight.Durability – Adiwear rubber outsoles offer an intuitive feel on outdoor courts and is built to last.
Fleet footed pickleball players will immediately feel at home in the adidas adizero Ubersonic 4.1 Court Shoe. These low-profile court shoes thrive between the lines thanks in part to the Primeknit upper. This lightweight yet resilient upper works with the improved lace guidance system to lock in a sock-like fit as it wicks moisture off of your feet and breathes with ease. Meanwhile, adjusted heel support cups your Achilles as you cut for added confidence.
The adizero Ubersonic 4.1 Shoe backs up this precise fit with low-profile response and impressive traction. The Lightstrike midsole uses dense foam to keep you balanced and close to the ground, while also propelling you forward with every step and cushioning impacts as you go. With this movement you will demand traction and the durable Adiwear outsole answers the call, especially on outdoor courts.
Heritage Pickle-ball Pickle Pickle Pickle Tee
Pickle, pickle, pickle, can’t you see, sometimes your shirts just hypnotize me. The Heritage Pickle-ball Pickle Pickle Pickle T-Shirt does everything but lull us to sleep thanks to a lightweight, comfortable, and breathable cotton construction and the familiarity of a crew neck design. Toss in the fun pickle-ball forward branding and you have a shirt that helps you show your love of the game both on and off the court.
JOOLA Ben Johns Hyperion 3S 14mm Carbon Pickleball Paddle
Thin and full of pop, the JOOLA Ben Johns Hyperion 14mm 3S Pickleball Paddle marks the newest power paddle designed for one of the best players in the game. This paddle shares the maneuverable Aero Curved shape, 16.5” elongated length, and plenty of other technology with the Gen 3 iteration but backs it up with a refreshed Propulsion Core and a new UPA-A Approval rating (not eligible to be used in USA Pickleball sanctioned events). This new 14mm Propulsion Core suspends a honeycomb core within a foam perimeter to trampoline behind the ball for excellent power, just like the old one. However, it now is a little toned down for a smoother feel that helps us reel in the power of this paddle with a soft feel on impact, slightly increased dwell time, and impressive vibration dampening, as well as the expanded sweet spot and plow through ability we expect when we see a foam perimeter.
The refreshed Propulsion Core found in the 8-ounce JOOLA Ben Johns Hyperion 14mm 3S Pickleball Paddle works in tandem with the returning Charged Carbon surface to help us harness our power. This rigid and highly textured 11” by 7.5” hitting surface allows the ball to dwell, offers a crisp feel on impact, and imparts high RPMs so that our powerful shots and slams paint the lines instead of crashing into the back fence. Finally, the 5.5” handle helps us reach popped up dinks and leaves room for both hands on big backhand shots.